Our newest blog post has gone live! Today, we’re talking about the trends and tools in B2B Lead Generation.
While so much has changed dramatically over the last few years, the goal of B2B lead generation is still the same. Of course the ultimate goal is to capture the attention of more potential clients, get them to try your product and build a better relationship for future buying – but how?
Marketers today have many flexible ways of generating and nurturing leads at a reasonable cost with minimal time invested. These tactics are often classified according to their position on the sales funnel (the process where prospects are guided down a “funnel” which either nurtures them into profitable clients or filters them out as a mismatch along the way). The more universally appealing, attention-getting tactics are at the top of the sales funnel while more refined strategies fall closer to the middle of the funnel. Read the article to get a closer look at a few of the trends that we’ve been following.