Making the Most of Your Landing Page – with the subconscious use of colors
It’s said that the mind recognizes color quicker than it does written language. When planning your landing page, use this to your advantage. Subconsciously, different colors are connected to different emotions, give off different impressions, and elicit different responses from viewers. Based on your product or offer, you can choose the best colors to reinforce its qualities and back up your message.
-Black gives off the impression of power, authority, and superiority. Black could therefore effectively be used to market any high-powered product, or support your stance that your product or service is the best.
-White is used by doctors to signify that their environments have been sterilized. Because of this connection, white could be used to advertise any healthcare offer, or even any cleaning product.
-Orange makes people feel enthusiastic, which is exactly how you want them to feel when viewing your page. And it’s the color of the Tennessee Vols – Go Vols!
-Blue elicits feelings of loyalty and dependability, and thus could be used to reinforce the fact that your product or service is worth the audiences’ time and interest.
-Brown gives people a sense of reliability. It could be effectively used to drive home the point that your product or service will not let the customer down.
-Green brings to mind nature, as well as good health. Because of its relation to the outdoors and health, green could be used to promote any outdoor service or healthcare product.
-Red is an intense color. Anything red is often where people look first, so use it to direct your audiences’ attention.
-Purple signifies wealth and luxury. A shade of purple would be a good color to use when advertising spa packages, cruises, or high-end getaways.
-Yellow brings to mind the warmth of the sun. However, yellow is the hardest color for the eyes to take in, and therefore should only be used as an attention getter in small amounts.
When using these colors to your advantage, you should also keep in mind how the colors you use look together. You want your landing page to be pleasing to look at, and easy to read. You want to choose a font color that can be readily distinguished from the background, and can be read with minimal effort so that your message isn’t lost in the process. You also want to make sure not to use too many colors (or too extreme shades) as that could overwhelm the reader, and cause them to leave your page.
