Case Studies
Surface Coatings Worldwide
Background & Challenge
Surface Coatings Worldwide is a leading surface coating retailer selling industrial-grade, durable surface coating products. With revenues running flat at $1M annually, the owner decided that it was time to expand his company and rapidly increase sales. He needed a plan of action so in November of 2010, the owner contacted Thrive. Thrive discussed the client’s goals and current business. After determining what was working and what was not working, Thrive developed a performance-based lead generation marketing campaign around the client’s needs.
Solution & Implementation
Thrive found several new markets for the client to enter and quickly implemented a multi-channel marketing campaign. In only two weeks, Thrive was generating leads with much higher quality than the client’s other marketing partners had provided in the past. Within two months of testing, Thrive was able to generate 1,500 sales ready leads per week.
Surface Coatings Worldwide continues to add new members to its sales force and has grown from $1M in annual revenues to over $3M in annual revenues in only 11 months with Thrive’s help.
Leading Performance Marketplace
Background & Challenge
Leading Performance Marketplace provides benefits surpassing those offered by any ad network, exchange or platform. The marketplace unites all on and offline media channels, supports direct Buyer-Seller communication, provides all the analytical tools and data to make informed campaign decisions and assures an unmatched level of quality.
Leading Performance Marketplace is always looking to add new partners to its platform and contacted Thrive in April of 2010 to discuss opportunities for Thrive to provide performance-based marketing solutions to Leading Performance Marketplace’s buyers. After analyzing Leading Performance Marketplace’s platform, Thrive Marketing Group and Leading Performance Marketplace began working on strategies to put both company’s key strengths to work.
Solution & Implementation
Thrive began testing a few of Leading Performance Marketplace’s lead generation programs through their platform, and after a few short weeks both companies knew that sales lead generation was the shared core competency to focus on.
By utilizing email, search, display and teledemand to generate thousands of leads for Leading Performance Marketplace’s clients, Thrive has become one of Leading Performance Marketplace’s top performing partners.
The future is very bright for both companies. Leading Performance Marketplace’s platform continues to grow with Thrive, as does the relationship between both companies. By the end of 2012 Thrive Marketing Group plans on increasing the amount of business they do with Leading Performance Marketplace by 500%.
